The three-minute video aims to show the user that with Pixel 2 is a part of their life. Rahul Dravid, a cricketing legend and coach, has been roped in by the brand to share real user’s experience in the film. The personality traits of Rahul – dependable, honest, passionate, genuine and one with a smart cricketing brain – are in perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.
The story created by Lowe Lintas revolves around Dravid and his team who are in the picturesque location of Dharamshala for a match. On an off day, three of his protégés (Shreyas Iyer, Shardul Thakur and Mayank Dagar) decide to take the coach out in the city. The film captures the fun-filled day in the life of the players with Pixel being an integral part.
Video has crossed 30 m views on YouTube in a month
