The new ad for Cadbury 5 Star chocolate by Ogilvy & Mather India shows that in earlier times babies were born laughing, until a worrying disease, “seriousness”, changed everything. Since then, babies have entered the world crying and have grown up to become dull and serious people. A doctor reassures the audience that a dose of Cadbury 5 Star can cure seriousness.

 

Tag line: 5 Star andar, seriousness bahar