Evian has released the latest sequel in its popular “baby&me” campaign. You may not care about the water brand’s dancing babies, but this is one of the single biggest online ad campaigns ever. The original “roller babies” has had more than 75 million views across all platforms. In 2011, it set a record for being the most-viewed ad of all time. A sequel, in which people see baby versions of themselves in a mirror and have no choice but to start dancing, has been viewed more than 70 million times on YouTube and was 2013’s No.1 most-viewed YouTube ad.

Simply put, it is currently the single most important viral web video ad campaign on the planet right now.

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