asciAdvertising industry watchdog ASCI upheld complaints against 110 campaigns in June for misleading ads, including those of Amazon, Hindustan Uniliver, Delhi Metro, Marico, Wipro, L’Oreal and Thomas Cook India.

According to the Customer Complaints Council (CCC) of ASCI (Advertising Standard Council of India), it received 127 complaints during the month and maximum 55 complaints of misleading ads were upheld from personal and healthcare category.

The CCC concluded that etailing firm Amazon has mislead and contravened advertising guidelines in a TV commercial, where it had claimed to guarantee one day delivery.

 

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